Label Up

Label Up provides white-label Comparison Shopping Service (CSS) solutions and tools that help retailers and marketing agencies improve Google Shopping advertising. Its platform enables customers to become Google CSS partners and operate their own branded price comparison site, directing shopping-ad traffic to their stores while building brand visibility. Label Up also offers tools for managing Performance Max and Shopping campaigns, including Smart Labels that use selected performance metrics to segment products and support campaign optimization.

The company promotes benefits such as lower click costs and additional opportunities for organic traffic, while emphasizing quick activation and practical support. Its services are used by retailers and agencies of different sizes, with more than 1,000 customers cited on its website. Label Up provides onboarding, guidance, and customer support, and its case studies and testimonials describe assistance with CSS implementation, campaign performance, and product-title optimization.

By combining a branded CSS setup with campaign tools and expert help, Label Up aims to make Shopping Ads more manageable and create a growth channel for e-commerce businesses and their agency partners