Lace the Label

LACE is a Greek luxury fashion brand creating sustainable apparel inspired by the country’s heritage and contemporary design. Made in Greece using sustainably sourced materials, its collections bring together traditional craftsmanship and modern style. The brand produces limited hand-woven textiles and embroideries, working to revive time-honoured techniques through fresh applications. Its designs draw on nostalgic figures, throwback silhouettes, clean Doric lines and classic motifs, reimagined with contemporary aesthetics and distinctive details.

LACE presents its clothing as wearable treasures that express Greek influence while supporting a more considered approach to fashion. Its collections include ALTHEA and HYDREA, and the brand describes its offering as affordable high fashion intended to empower people to consume differently. Sustainability, handcrafted production and uniqueness are central to its identity. Alongside its collections, LACE offers a gallery and information about its sustainability philosophy, and invites wholesale, vendor and career inquiries. The brand’s online presence also features a global map and social channels, connecting its Greek-rooted designs with an international audience.