La Chica del Banco is the financial education and advisory brand of Noelia Van Haaster, a public accountant with more than ten years of experience in client portfolio management and the sale of financial services. Drawing on her work with three leading banking brands, Noelia helps individuals and businesses build practical skills for managing money and working toward their financial goals.

The brand offers financial consultations, on-demand courses, e-books, and tailored talks and training for companies and groups. Its educational resources cover topics including investing, saving, and financial planning, with an emphasis on clear concepts and tools for everyday use. La Chica del Banco also provides guidance on investment opportunities in Argentina and abroad, including options in pesos, dollars, and cryptocurrency, while highlighting diversification and risk management. Other services listed include life insurance, retirement insurance, investment funds, and a financial planning spreadsheet. Through articles and a newsletter, the brand shares information on financial autonomy, retirement, and personal money management.