Lady Junior

Lady Junior by Lidia is an Italian bridalwear brand founded in 1973 by Lidia Paiusco and her husband, Giulio Introini. Based in Samarate, in Lombardy, the family-run business continues the founder’s commitment to honest, skilled tailoring and high-quality bridalwear made in Italy. Its wedding dresses are designed and made in the company’s own workshop, with each garment created anew for the bride who will wear it.

The process includes hand-cutting and sartorial construction, with attention to fit, comfort and individual proportions. The atelier uses natural materials rather than synthetic fibres, including certified Como silks and Italian and French lace and embroidery. Lady Junior presents a wide selection of styles that can be reimagined for each bride, as well as collections developed in collaboration with established designers and boutiques.

The brand also works with a select group of Italian and international retailers. Brides are invited to visit the Samarate atelier, preferably by appointment, to explore the collection and experience the craftsmanship in person