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PhotoVR, operated by Reiview SRL, provides 3D virtual tours and photography services for businesses across Italy. Its work combines Matterport 3D scanning, laser-based spatial capture and HDR photography to create interactive digital representations of interior spaces. These tours let viewers explore environments from different viewpoints, with automatically generated 3D models, Dollhouse views and floor plans.

PhotoVR also creates 360-degree spherical panoramas linked into navigable virtual routes, including panoramas of outdoor spaces. For clients seeking conventional imagery, the company offers DSLR photography with digital post-production and retouching. Tour content is delivered through the cloud and can be viewed on computers, tablets and smartphones, as well as with virtual reality headsets.

The services are intended for a range of professional uses. Real estate agencies, brokers and investors can present properties remotely; suppliers and craftspeople can showcase products, materials and completed work; and construction and technical teams can document project progress or support training. PhotoVR also helps hotels, restaurants and other hospitality businesses give prospective customers an interactive preview of their spaces.