Lake Martin Boaters™ was founded in 2019 by Jamie Burnett to foster community connections both online and on the water around Lake Martin. Since its inception, it has rapidly grown to become a pivotal social media hub for over 40,000 members, making it the largest local social presence in the area. The platform serves as a comprehensive resource for boating and all things related to Lake Martin, featuring an interactive website that offers real-time updates on water levels and temperatures, along with maps of marinas, restaurants, and vacation rentals.

In addition to promoting boating safety and local laws, Lake Martin Boaters is heavily involved in community activities, including the adoption of Goat Island and hosting events like the Plug Day party and the Skeleton Cruise. The brand sustains itself through merchandise sales from UnSalted Waters and local business sponsorships. With its commitment to enjoyable and secure boating experiences, Lake Martin Boaters has become a cherished community cornerstone and a key driver for local tourism and recreation.