Lazada

**Lazada: Redefining Southeast Asia's eCommerce Experience**

Founded in 2012, Lazada Group has emerged as Southeast Asia’s preeminent eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics capabilities to connect consumers with their favorite brands and sellers.

With a vision to serve 300 million customers by 2030, Lazada offers a multitude of services including LazMall, the region’s largest virtual mall featuring over 32,000 authentic international and local brands, and Lazada Marketplace, which empowers retailers to access millions of shoppers while benefiting from a robust support system. The platform extends its reach internationally through a cross-border initiative, featuring diverse products from countries like China, Japan, and the US.

At the core of Lazada's operations is a commitment to secure transactions and tailored shopping experiences, driven by advanced data analytics and technology, ensuring a seamless and engaging retail journey for every customer.