Lammily is a unique brand that aims to redefine the fashion doll industry by offering dolls with standard human body proportions. Founder Nickolay Lamm was inspired to create these dolls after realizing the lack of realistic dolls on the market in 2013. Using 3D printing and Photoshop, he created a digital prototype based on the proportions of an average 19-year-old American woman.

The project gained widespread attention and support from various news outlets and even caught the attention of Demi Lovato. This led Lamm to launch a crowdfunding campaign in 2014, which received overwhelming support and allowed for the production of over 19,000 dolls. Since then, Lammily has expanded its line to include male dolls, fashion dolls, and even a fashion doll-sized wheelchair.

With their commitment to inclusivity and realistic representation, Lammily continues to make waves in the industry