Unclaimed brand
Land O'Lakes, Inc. is a farmer-owned cooperative spanning the whole food system.
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Hex Code
Color name
RGB
HSL
CMYK
#FBF451
Candy Corn
251, 244, 81
58, 96, 65
0, 3, 68, 2
#FFFAEE
Island Spice
255, 250, 238
42, 100, 97
0, 2, 7, 0
#020D2B
Tangaroa
2, 13, 43
224, 91, 9
95, 70, 0, 83
Land O'Lakes is a United States-based agricultural cooperative that specializes in dairy products and agricultural services. Founded in 1921, the company is headquartered in Arden Hills, Minnesota. Land O'Lakes began as a cooperative of 320 dairy farmers in Minnesota.
Its primary mission at the time was to help farmers improve the quality and profitability of their dairy products. Over the years, the company expanded its product portfolio and services to include butter, cheese, spreads, milk, animal feed, crop inputs, and agronomy services. Today, Land O'Lakes operates as two separate business units: Dairy Foods and Crop Inputs & Insights.
Under the Dairy Foods business unit, Land O'Lakes offers a wide variety of dairy products, including creamers, sour cream, cheese, and butter. These products are available under multiple brands, including Land O'Lakes, Kozy Shack, and Alpine Lace. The Crop Inputs & Insights business unit focuses on providing farmers with agricultural products and services.
This includes animal nutrition, seeds, and crop protection products. Land O'Lakes also offers agronomic insights and technology tools to help farmers optimize their operations. Land O'Lakes operates globally and has established several partnerships and subsidiaries.
It has joint ventures in China, Kenya, and Poland, including companies like Land O'Lakes Strykow, a joint venture in Poland specializing in dairy ingredients. In terms of market position, Land O'Lakes is one of the leading agricultural cooperatives in the United States. It generated $14 billion in net sales in 2020.
The company faces competition from other dairy processors and agricultural input suppliers, such as Dean Foods, Kraft Heinz, and Cargill. In recent years, Land O'Lakes has focused on expanding its digital capabilities and sustainability initiatives. It has invested in technology and data analytics to better serve its farmer-members.
The company also launched the North America Ag Tech Challenge, an initiative aimed at advancing technology solutions for farmers. As of the latest available information, Land O'Lakes continues to thrive in the agricultural industry, evolving with the changing needs of its customers and exploring innovations to remain competitive
Brand industry
Food and Drink
Company type
Privately Held
Year founded
1921
Company size
5001-10,000 employees
Farmer-owned agricultural cooperative
Dairy foods and butter
Livestock feed and animal nutrition
Crop seed and crop protection
Agricultural retailer services
How do I download the Land O'Lakes Inc logo?
The Land O'Lakes Inc logo comes in one version: a logo. Download as transparent PNG.
What does Land O'Lakes Inc's branding look like?
The Land O’Lakes wordmark is a bold, compact uppercase design with an integrated circular dairy-and-field emblem in the O, paired with the “ROOTED IN TOMORROW” tagline. Its visual identity combines sturdy condensed display lettering and clean sans-serif text with a warm cream canvas, deep agricultural green, bright yellow and sky blue accents, and photography rooted in farming, people and rural life; layouts balance oversized headlines with open, editorially ordered sections.
What are Land O'Lakes Inc's brand colors?
The Land O'Lakes Inc color palette uses the hex codes #FBF451, #FFFAEE and #020D2B.
The Land O'Lakes Inc name, logos and brand assets are trademarks of Land O'Lakes Inc and its affiliates. Brandfetch isn't affiliated with or endorsed by Land O'Lakes Inc. Their use is subject to Land O'Lakes Inc's brand guidelines.
