PropellerAds is a global performance marketing and user acquisition platform that helps advertisers reach audiences across social networks, the open web, messaging services, and programmatic inventory. Its multichannel platform combines six acquisition channels in one account, with AI-powered tools for campaign setup, bidding, optimization, and creative development. Advertisers can launch campaigns for goals such as installs, leads, sales, reach, and deposits, and use NIKO AI to plan and manage tests.

Available formats include Paid Social, Push and In-Page Push notifications, Popunder, Interactive ads, and Telegram Mini Apps ads. The platform serves affiliates, agencies, media buyers, brands, and direct advertisers across e-commerce, mobile apps, iGaming, utilities, finance, software, and lead generation. PropellerAds highlights global audience reach, targeting and campaign customization, and support for mobile acquisition, including Android and iOS campaigns.

The company also provides a Help Center, product tours, tutorials, case studies, e-books, videos, webinars, and media buyer certification resources. These materials help users learn about advertising formats, campaign practices, and platform features.