LaPrimera, owned by Ste Générale de nettoyage et de Commerce, is a reputable brand in the textile care business. With over 50 years of experience, LaPrimera started as a small dry-cleaning shop and quickly expanded to cover various areas in textile care. They are known for their commitment to quality and excellent customer service.

LaPrimera offers a wide range of products and services. For retail customers, they provide laundry and dry cleaning services, ensuring your garments and linen are cleaned to perfection. They also cater to hotels, restaurants, hospitals, and collectivities, offering cleaning services for their garments and linen.

Additionally, LaPrimera specializes in turn-key dry-cleaning and laundry operations, providing maintenance for equipment such as dry-cleaning machines, washers-extractors, hydro-extractors, tumbler-dryers, ironing equipment, and more. They also offer a comprehensive range of laundry supplies, spare parts, and chemicals. LaPrimera's expertise extends to feasibility studies for dry-clean and laundry projects.

They have a training center and reliable after-sale support. With their head office and central plant in Lebanon, and collection points in Ashrafieh and Jounieh, LaPrimera is dedicated to providing top-notch textile care solutions for all their customers