LaQ is a Japanese-made puzzle block brand developed around seven small types of pieces that connect to create a wide range of flat and three-dimensional shapes. Designed for children and enjoyed by adults too, LaQ offers products for beginners through advanced builders, including starter sets with step-by-step models and themed sets such as the Dinosaur World Dino Bone kit. The pieces can be combined and rearranged to make many different creations, encouraging imaginative play and exploration.

LaQ presents its blocks as a way to build creativity, self-expression, color awareness, logical and mathematical thinking, concentration, and communication through individual and collaborative projects. The brand supports builders with online model-making guides, product information, and frequently asked questions. It also shares customer creations through contests and features award-winning works in its LaQ Art Festival and Hall of Fame. Across Japan, LaQ hosts play events, workshops, seminars, and larger gatherings, with event details published on its website. LaQ is a Yoshiritsu Co., Ltd. brand.