Larry Letterz

Larry Letterz is the portfolio and creative practice of a creative director and brand designer with 15 years of experience in brand identity and hand lettering. Working with founders and small teams, Larry develops thoughtful brand systems shaped by each client’s story and positioning rather than a template. Services include brand strategy, creative direction, custom hand lettering and logo design, brand identity systems, and web design and development.

Projects can range from a distinctive mark to a complete identity, including color, typography, packaging, and brand guidelines, with design and development available from concept through launch. Larry aims to create identities that work consistently across packaging, products, websites, and social media. The approach pairs strategic foundations with handcrafted lettering and considered design, helping brands feel distinctive while remaining practical across different touchpoints.

Featured work includes Bomb Shell Bakes, Day Dreamers, and Win Win Consulting, each with a visual identity tailored to its character and purpose. Larry Letterz works with clients starting a new brand or looking to evolve an existing one