Larsen Sport is a cycling and sports equipment retailer based in Elverum, Norway, offering products and services for training, leisure and everyday cycling. Its webshop features bicycles and a broad selection of cycling equipment, parts and clothing, with products from brands such as Merida, BBB, XLC and Prologo. The range includes components, saddles, bags, trainer accessories, batteries and cycling care products, with an emphasis on quality and value for money.

Cycling service is a key area of expertise. Larsen Sport provides both basic and extended bicycle servicing, along with wheel building and wheel or spoke truing. Customers can also rent bicycles in different sizes for women and men, making the service suitable for a range of riders. The site also includes sections for used bicycles and bicycle buying and selling, as well as information for customers who want to visit the shop or collect an order. Larsen Sport brings retail, rental and practical workshop support together for cyclists in Elverum and beyond.