LASAL is a Saudi-born residential brand offering a hospitality-inspired approach to high-end homeownership in Riyadh. Created by SKALE Developments, it draws on Salmani architectural principles, balancing Saudi heritage with modern design. Its first community, LASAL Central, is located in the Murabba district near King Salman Park, downtown Riyadh, and major cultural landmarks.

The development offers studio, one-, two-, and three-bedroom residences designed with natural light, generous proportions, connected living spaces, and considered finishes. Interiors are by March and White Design, with architecture by Arquitectonica. Homes feature fitted kitchens, en-suite bedrooms, walk-in closets, and fully fitted bathrooms.

More than 3,000 square meters of amenities extend daily life beyond the residences. Facilities include adult and family pools, a fitness center, yoga and Pilates studio, spa, padel court, coworking space, lounges, a theater, and play areas for children and teens. Resident services include a 24/7 front desk, doorman, concierge, and after-sale maintenance support. LASAL brings attentive service and thoughtfully planned amenities together in a private residential setting.