Latimmier is a Helsinki-based ready-to-wear label that caters to individuals seeking a unique expression of masculinity through their clothing. Founded in January 2022 by Ervin Latimer, a creative director and esteemed graduate of Aalto University's prestigious fashion and textile design program, Latimmier has quickly gained recognition. With a strong background in design, including prior positions at renowned brands such as 1017 Alyx 9SM and Heliot Emil, Latimer brings a fresh perspective to the fashion industry.

Latimmier's design story is deeply rooted in the queer legacy of ballroom and takes a contemporary approach to dissecting historically masculine silhouettes and materials. The brand challenges traditional notions of who can perform masculinity and explores how clothing can be used to do so. Moreover, Latimmier aspires to harmoniously blend questions of identity with social and ecological sustainability.

By combining innovative design and creative practices, Latimmier seeks to redefine and expand the concept of masculinity, making a positive impact on the fashion industry and society as a whole