Latitude37 is a Seoul-based management consultancy that specializes in luxury retail and beauty brand development. Founded in 2015 by Xavier Dufoix, Latitude37 partners with leading brand owners to overcome challenges and develop a strong retail approach in the South Korean market. They offer expertise and agility in all retail-related issues and provide relevant market approaches and business development solutions.

Working closely with brand owners, department stores, and investors, Latitude37 brings valuable market insights in an ultra-dynamic market. They have been the retail partner for several luxury lifestyle and accessories brands and have helped cosmetic and perfume brands achieve sustainable growth in Korea.

In 2017, Latitude37 formed a partnership with Experis, a Lyon-based creative lab specializing in perfume and skincare, to bring French technical and marketing creativity to the Korean market. They offer services in skincare and perfume brand development, and have created the first independent cosmetic Creative Space in Korea.

With a multicultural and talented team, Latitude37 is committed to delivering strong results and shares values such as certitude, gratitude, and promptitude. They are also dedicated to environmental sustainability and have set objectives to reduce their impact on the environment.