Latitude Hotels is a unique African lifestyle hospitality brand that operates in urban environments across the continent. The brand's philosophy is centered around providing an escape from the dust, chaos, and crowds that often characterize African city centers. They believe that a unique African-centric hospitality group can offer the best experiences at a reasonable cost.

Instead of a generic and formulaic approach, Latitude Hotels offers a sustainable and fresh series of offerings, each one showcasing the very best of the local culture. This approach emphasizes building strong local partnerships, supporting local art, and utilizing the expertise of the local workforce. The brand promises bespoke and personal attention, with private rooms, comfortable sofas, and peaceful gardens.

Above all, Latitude Hotels aims to create a social, stylish, surprising, and sustainable environment that facilitates connections between locals and visitors. Starting with their pilot project in Lilongwe, Malawi, the brand has expanded to other locations, such as Lusaka, Zambia. They are also currently constructing their next property in Kampala, Uganda, with plans to further expand to cities like Addis Ababa, Nairobi, and Maputo.

Latitude Hotels is committed to ethical responsibility and sustainability, with a focus on working closely with local communities, using recycled and sustainable materials, and supporting emerging African talent