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Hex Code
Color name
RGB
HSL
CMYK
#FFD700
Gold
255, 215, 0
51, 100, 50
0, 16, 100, 0
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
#FEB47B
Macaroni and Cheese
254, 180, 123
26, 98, 74
0, 29, 52, 0
Lazada Group, established in 2012, is the leading eCommerce platform in Southeast Asia, operating across six key markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company connects a diverse regional audience through its robust technology, comprehensive logistics, and secure payment systems. As the flagship eCommerce site of Alibaba Group since 2016, Lazada offers an unparalleled assortment of products, targeting 300 million customers by 2030.
Lazada's core offerings include LazMall, a premier virtual shopping destination featuring over 32,000 international and local brands, guaranteeing product authenticity and fast delivery. Additionally, its Lazada Marketplace provides retailers with access to millions of customers, offering a complete suite of services such as secure payment and comprehensive marketing analytics. The platform also champions cross-border eCommerce, connecting Southeast Asian consumers with international brands from markets like the United States, Japan, and Europe. With a blend of entertainment and shopping, Lazada continues to redefine the retail experience in the region.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #FFD700, #AE7E12 and #FEB47B.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.