Laup is a Norwegian platform that helps businesses understand and improve their visibility in AI-powered search and recommendations. It checks how ChatGPT, Gemini, Copilot, and Claude respond to buying questions in a company’s product categories, showing which brands are recommended, where they appear in the results, and which sources influence the answers. Businesses can compare their visibility across AI engines and categories rather than relying on a single overall score.

The platform supports a three-part workflow: understand how AI describes and recommends a business, take steps to influence those answers, and connect AI agents to analyze results and verify changes. Its optimization tools include guidance for creating AI-ready content, improving product data, contributing to relevant sources and communities, and building landing pages for important questions. Laup also offers a free AI readiness check that assesses content accessibility, product data, and crawler access, along with paid plans, free trials, and product demonstrations. The service is designed for Nordic businesses, including product brands, retailers, agencies, and SaaS companies.