Laurence

Laurence is an autonomous growth platform for brands selling on Amazon, designed to help them increase sales while protecting profitability. Rather than optimizing advertising around return on ad spend alone, the platform can target contribution margin after product costs, marketplace fees, and advertising, as well as customer acquisition, lifetime value, revenue growth, or market share.

Laurence manages Amazon advertising through frequent bid adjustments, budget shifts toward stronger-performing keywords, ongoing search-term analysis, and branded-keyword defense. Its brand intelligence tools let users ask questions about performance in plain English, review a record of account changes, receive weekly summaries, and examine results down to individual search terms.

The platform also supports broader store management. Its capabilities include product-market mapping, listing copy improvements informed by converting searches, backend keyword updates, inventory and reorder planning based on sales velocity, and sales forecasting. By connecting advertising decisions with product economics and operational signals, Laurence aims to help Amazon businesses make data-informed decisions and run key growth tasks autonomously.