Lazada
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Lazada's Company Logos


Lazada's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#DFC374
Apache
223, 195, 116
44, 63, 66
0, 13, 48, 13
#59DEDD
Viking
89, 222, 221
180, 67, 61
60, 0, 0, 13
#8A388A
Plum
138, 56, 138
300, 42, 38
0, 59, 0, 46
About Lazada
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, connecting diverse markets across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a goal of serving 300 million customers by 2030, Lazada brings together an extensive array of brands and sellers, leveraging state-of-the-art technology, logistics, and payment systems. As a subsidiary of Alibaba, Lazada employs advanced technology through its Project Voyager initiative, enhancing the shopping experience with real-time data and customized engagements.
The platform features LazMall, Southeast Asia's largest virtual mall, boasting over 32,000 local and international brands, with commitments to product authenticity and customer satisfaction. Lazada Marketplace offers retailers a chance to access millions of potential customers, supported by robust payment solutions and marketing insights. Furthermore, Lazada's cross-border initiative opens pathways for global brands to reach Southeast Asian consumers. With a dedicated focus on safe transactions and logistics, Lazada is redefining the retail landscape while pushing the boundaries of eCommerce innovation.
Brand industry
E-commerce and Shopping
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