L Catterton is a leading private equity brand with a rich history of building brand equity for over 30 years. With more than 250 investments in consumer brands across various segments, they are dedicated to growing middle market companies and emerging high-growth enterprises. With approximately $30 billion of assets under management, they are considered the largest and most experienced consumer-focused private equity group globally.

L Catterton takes a category-first approach, understanding what matters most to consumers, and identifying specific categories and companies that will benefit from these preferences. They analyze trends, such as demographic, psychographic, technological, geographic, and socioeconomic factors, to drive and impact consumer preferences and purchasing decisions. Their operations team consists of in-house functional and strategic leaders, project leaders, and an ecosystem of partners.

Together, they assess growth opportunities, capture value, and drive rapid operational improvements. They enhance purchasing and supply-chains, manufacturing efficiencies, business analytics, pricing, and margin enhancement, ultimately fostering operational excellence. Furthermore, L Catterton develops strategic thought partnerships, leveraging their wide network of industry contacts for market expertise, distribution capabilities, and investment opportunities.

They also focus on expanding human capital by investing in companies with strong management teams and supporting their growth through recruitment and incentives. L Catterton believes in fostering future growth through strategic initiatives such as brand building, new product development, alliances, and marketing- including digital capabilities. They work closely with management teams to implement clear strategic and operating plans in order to drive future growth.

Overall, L Catterton is committed to building iconic and enduring consumer brands, maximizing value for their investments, and staying ahead in the ever-evolving market