LC Waikiki is a renowned clothing brand founded in 1988 by three French partners. Originally a wholesale business based in Paris, it quickly gained popularity with its unique t-shirt and sweatshirt designs. In 1997, the Taha Group acquired worldwide rights to the brand, transforming it into a retail powerhouse headquartered in Istanbul. Adopting the mission Everyone Deserves to Dress Well, LC Waikiki has expanded its reach, operating over 1,200 stores across more than 50 countries, from Europe to Africa and the Middle East.

The brand is committed to quality, sustainability, and ethical practices, focusing on eco-friendly materials and responsible manufacturing processes. Offering a wide range of affordable, stylish clothing for men, women, and children, LC Waikiki emphasizes accessibility and inclusivity in fashion. With a team of approximately 55,000 employees, the company has achieved impressive growth, boasting significant sales revenue and contributions to both local and international markets through its dedicated retail and franchise operations.