LeadOS is a client-acquisition platform for small businesses that rely on their websites to attract customers. The company combines website management, online advertising, and lead handling to help businesses receive and track customer inquiries. Its team creates and maintains websites, including their text, appearance, and ongoing updates, and manages advertising campaigns through Yandex Direct while monitoring ad spend.

When prospective customers submit a website inquiry, LeadOS forwards it to the business owner through a messenger, email, or the owner’s customer-management system. The platform also stores inquiries in its own lead-tracking system to help prevent them from being overlooked. Clients can use a personal account to review advertising costs, inquiry volumes, and cost per inquiry, and receive a report each month.

LeadOS serves small businesses under a service agreement; registration is not open to the public, and the company creates accounts for clients and staff. The platform also provides service terms, pricing information, client instructions, and personal-data and user policies.