Leadmax is a Swedish company that builds and operates its own comparison websites, connecting purchase-ready consumers with advertisers. Rather than selling general visibility, the company focuses on generating qualified leads and customer decisions through traffic from sites it owns and manages. Its active segments include personal loans, quote services, consumer products, and telecommunications and broadband.

Leadmax offers performance-based advertising, with advertisers paying for delivered leads or clicks. Partnerships can be arranged directly or through affiliate networks advertisers already use, with no monthly fees, setup charges, or minimum volume stated. The company supports tracking and provides ongoing reporting on conversion, volume, and lead quality. It also optimizes its websites for visibility in Google search and for citations in AI-generated answers from services such as ChatGPT, Perplexity, and Google AI Overviews.

The process begins with discussing an advertiser’s sector, desired monthly volume, and target CPA or CPC. Leadmax then matches the opportunity to its website portfolio, sets up tracking, and starts traffic delivery, with ongoing optimization intended to build a sustained acquisition channel rather than a one-off campaign.