Leadway is an Italian lead-generation company that helps businesses attract qualified prospects and supports consumers comparing electricity and gas offers. Its approach combines sector and competitor analysis, research into suitable marketing channels, tailored campaign strategy, and ongoing performance monitoring. The company uses traditional promotion and digital marketing to collect and develop leads, aiming to connect businesses with people interested in their products or services.

For households and business customers, Leadway also provides a free energy-tariff comparison service. Customers can share information about their energy use to receive a view of available electricity, gas, or combined offers, arranged by price. Once they identify an option, they can request support from a consultant to understand the offer and proceed with activation. The service covers supplier changes, new activations, and contract takeovers. Leadway states that comparison prices match those shown by the suppliers themselves.

Based in Milan, Leadway invites agencies to become partners and offers businesses support with marketing and sales objectives.