Truth Initiative is America's largest nonprofit public health organization dedicated to creating a future where tobacco and nicotine addiction are relics of the past. Our mission is crystal clear: we aim to inspire a culture in which young people reject smoking, vaping, and nicotine. At Truth Initiative, we focus on the issues that matter most in our fight to end tobacco and nicotine addiction.

We closely monitor the latest topics and trends in tobacco and substance use to effectively address these challenges. Our comprehensive approach includes providing young people with factual information about smoking, vaping, and the tobacco industry, engaging communities to make a difference, and partnering with like-minded individuals and organizations committed to achieving a tobacco-free society. Through innovative research, powerful campaigns, and youth engagement, we strive to break the cycle of addiction and empower young people to lead healthy, nicotine-free lives.

Join us in our movement to inspire lives free from smoking, vaping, and nicotine