Leicester Square stands as a global icon and cultural hub located in the heart of London’s West End. Known for entertaining millions, it attracts over 2.5 million visitors each week to experience its vibrant atmosphere. The area is famed for its dazzling array of attractions, including some of the city’s best theatres and more than 52 star-studded film premieres annually. Families can enjoy memorable outings at some of the largest children's stores in the world.

Since its establishment in 1631, Leicester Square has evolved through centuries, once graced by prominent figures such as The Prince of Wales and Sir Isaac Newton. Today, visitors can indulge in the glitz and glamour of premier casinos, upscale clubs, exquisite hotels, and a diverse range of restaurants. Following a significant renovation for the 2012 London Olympics, Leicester Square continues to adapt, bringing forth innovative experiences and attractions that captivate both locals and tourists alike, solidifying its status as a premier entertainment destination.