Unclaimed brand
LendDirect offers Canadian loans, including Lines of Credit up to $10,000 and Secured Loans up to $25,000. Apply through our convenient online or in-branch services.
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Hex Code
Color name
RGB
HSL
CMYK
#007FAD
Deep Cerulean
0, 127, 173
196, 100, 34
100, 27, 0, 32
#489EE2
Picton Blue
72, 158, 226
206, 73, 58
68, 30, 0, 11
#232C3A
Ebony Clay
35, 44, 58
217, 25, 18
40, 24, 0, 77
LendDirect is a Canadian consumer lending brand that has offered personal loans since 2016. It provides Lines of Credit of up to $10,000 and Secured Loans of up to $25,000, with available options depending on the applicant and their location. Customers can apply online, by phone, or at a branch; Secured Loans are available only in person and require a vehicle to secure the loan.
LendDirect’s revolving Line of Credit lets approved borrowers access funds as needed up to their limit, with interest charged only on the amount used. As payments are made, credit becomes available again. Secured Loans offer a set term and consistent payment schedule, and may provide access to a larger amount than a Line of Credit. The application process includes submitting required information and documents, receiving a lending decision, and signing an agreement if approved. Funds can be delivered by Interac e-Transfer or direct deposit, and customers can manage their accounts online or through the LendDirect mobile app.
Brand industry
Finance
Company type
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Year founded
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Company size
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Canadian personal lines of credit
Vehicle-secured personal loans
Branch-based secured lending
Revolving consumer credit
How do I download the LendDirect logo?
The LendDirect logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What does LendDirect's branding look like?
The LendDirect wordmark is a bold uppercase LENDDIRECT lockup, with “LEND” in deep navy and “DIRECT” in bright blue; the D features a distinctive forward-pointing chevron motif. Its visual system uses clean, sturdy sans-serif lettering, a navy-and-blue palette with teal accents and white space, approachable lifestyle photography, and uncluttered layouts with clear section headings and simple process graphics.
What are LendDirect's brand colors?
The LendDirect color palette uses the hex codes #007FAD, #489EE2 and #232C3A.
The LendDirect name, logos and brand assets are trademarks of LendDirect and its affiliates. Brandfetch isn't affiliated with or endorsed by LendDirect. Their use is subject to LendDirect's brand guidelines.