Lenor

Lenor is a laundry-care brand within the Procter & Gamble family, offering products designed to clean clothes, add softness and provide lasting fragrance. Its collection includes washing detergents in liquid and all-in-one pod formats, fabric softeners, in-wash scent boosters, dryer sheets and products for refreshing fabrics. Shoppers can explore a range of fragrances, including Aprilfrisch, Goldene Orchidee, Amethyst Blütentraum and Sensitiv, as well as products for different laundry preferences and routines.

Lenor also provides practical guidance through laundry tips, frequently asked questions and advice on using its products and caring for clothing. The brand highlights fragrance and freshness benefits across its range, including options intended to help address odours and keep laundry smelling fresh. Its website shares information about Lenor’s history and product ingredients, along with updates on sustainability initiatives, including the SECURECLIC cardboard box and efforts to increase recycling. Lenor’s German site also features fashion designer Guido Maria Kretschmer as a brand ambassador and offers contact and customer information.