HYPHEN

Hyphen is a skincare brand co-founded by Kriti Sanon, offering ingredient-focused products designed to address everyday skin and lip concerns. Its range includes facial cleansers, toner essences, moisturizers, sunscreens, serums and tinted lip balms. The products are presented as result-driven formulations, with featured ingredients such as ceramides, peptides, niacinamide, rice water, vitamin C, squalane and cica.

Hyphen’s moisturizers cater to different skin needs, including lightweight, non-comedogenic options for oily or acne-prone skin and richer formulas for dry or normal skin. Its sunscreen collection includes SPF 50 and SPF 70+ products, with lightweight, fluid and matte finishes; some are described as tested for protection or sweat and water resistance. Cleansers and brightening products are positioned to help with dullness and dark spots, while the brand’s lip balms offer moisturizing or repair-focused formulas in shades such as peachy nude, red, mauve and plumish brown. Hyphen sells its products online through its website, where customers can browse categories, product details and reviews.