LetsRideBC is the tourism program of the BC Snowmobile Federation, a registered nonprofit society representing snowmobile clubs and riders across British Columbia. The brand helps visitors discover snowmobiling across the province, from deep-snow backcountry and alpine terrain to groomed trails, mountain communities and multi-day routes. Its website brings together destination information for regions and riding communities including Golden, Revelstoke, Sicamous, Fernie and Tumbler Ridge, alongside ideas for different kinds of winter trips.

Resources help riders plan and prepare, including a snowmobile trail map covering more than 18,000 kilometres of trails and over 93 riding areas, a visitor guide, and information about trail passes, closures and permits. LetsRideBC also highlights family experiences, guided outings and rentals, road trips, the Gold Rush Snowmobile Trail and women’s rides. Stories feature BC destinations, local riders and snowmobiling topics, giving visitors further insight into the places and people behind the riding. The site encourages riders to choose an experience, find local information and get ready before heading out.