Unclaimed brand
Benefit from the top-notch, high quality banking and financial services to suit your personal and professional needs. Only with First Merchants Bank.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#D39000
Buddha Gold
211, 144, 0
41, 100, 41
0, 32, 100, 17
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
First Merchants is Central Indiana's largest financial services company, offering a wide range of banking services, credit cards, mortgages, and more. With their expertise and commitment to customer satisfaction, First Merchants is dedicated to meeting the financial needs of individuals, businesses, and communities. For personal banking, customers can access convenient online and mobile banking services, along with checking and savings accounts, debit cards, and CDs.
They also offer mortgage loans and lines of credit to help customers achieve their homeownership dreams. Additionally, First Merchants provides credit cards for everyday transactions and wealth management services to help customers plan for their financial future. Businesses can take advantage of their commercial banking services, including online banking, checking accounts, savings and CDs, and treasury management solutions.
First Merchants also offers lending options such as vehicle loans, business loans, and practice finance, to support business growth and development. With a strong emphasis on community involvement and dedicated teammates, First Merchants is committed to providing excellent service and building long-term relationships with their customers
Company type
Public Company
Year founded
2007
Company size
201-500 employees
FDIC-insured bank
Personal checking and savings
Business banking and lending
Wealth management
How do I download the First Merchants logo?
What does First Merchants' branding look like?
First Merchants’ visual identity uses a crisp, trust-forward layout with a strong top navigation and clear, button-like primary actions, paired with an orange-and-dark-blue logo/wordmark presence. Marketing and product surfaces frequently mix clean white space with bold financial typography for key offers (e.g., large APY values), and they employ distinctive geometric patterning in promotional areas (a dark background with a repeating hexagon motif).
What are First Merchants' brand colors?
The First Merchants color palette uses the hex codes #D39000, #FFFFFF and #000000.
The First Merchants name, logos and brand assets are trademarks of First Merchants and its affiliates. Brandfetch isn't affiliated with or endorsed by First Merchants. Their use is subject to First Merchants's brand guidelines.
