Liam Ottley is an AI-focused creator and business builder who shares his work and learning on building AI businesses. His brand brings together practical business transformation content, social media channels, and a newsletter for founders interested in applying AI to business. Through AI Makeover, Ottley documents the process of transforming companies with AI, presenting the work on camera for audiences to follow. He describes his approach as rebuilding companies to become AI-native in seven days rather than seven months. This series offers viewers a look at how AI can be incorporated into business operations and transformation.

Ottley also publishes Liam’s Levers, a free AI-for-business newsletter that invites founders to join a community of more than 100,000 readers. His official links connect audiences with his YouTube channel, LinkedIn profile, and X account, where he shares content and updates. The brand is aimed at people interested in AI, entrepreneurship, and business applications of emerging technology, combining educational material with documented transformation projects and regular written insights.