Painted By Lider F1 is a specialist retailer and maker of motorsport-themed collectibles, with a catalog focused on Formula 1 and racing personalities. Its products celebrate drivers, teams, and memorable seasons through detailed, themed helmets and related display pieces. The range includes designs inspired by Ayrton Senna, Lewis Hamilton, Michael Schumacher, Max Verstappen, Fernando Alonso, Kimi Räikkönen, and many other drivers, with options referencing particular years, races, and tributes.

Shoppers can also find customized and chrome-finish helmet designs, commemorative pieces, visors, helmet bags, and framed displays pairing a helmet with artwork. Additional merchandise includes resin-finished racing-car pictures and designs inspired by Top Gun and classic road-patrol helmets. The online store lists products individually, with prices shown in Brazilian reais, and provides a wishlist and shopping cart for purchases.

Painted By Lider F1 is based in Pedreira, São Paulo, Brazil, and offers customer contact by phone and email. Its catalog also lists international freight as an option, indicating that overseas shipping arrangements are available