Lider Av is an online retailer specializing in fishing, hunting, camping, and outdoor equipment. Its extensive catalog serves anglers with fishing rods and reels for different techniques, artificial and soft lures, lines, hooks, rigs, nets, tackle bags, and other accessories. The store also offers outdoor clothing and footwear, including jackets, boots, trousers, rainwear, gloves, and thermal layers, alongside camping essentials such as tents, sleeping bags, lanterns, knives, cooking equipment, thermoses, backpacks, tables, and chairs.

Lider Av stocks products from recognized brands including Okuma, Shimano, Daiwa, Strike Pro, and Seaguar, as well as a range of other fishing and outdoor labels. Customers can browse new arrivals, popular items, and discounted products through the website. The retailer provides customer-service resources, order tracking, bank-transfer notifications, and contact options, including WhatsApp. According to the site, orders are prepared carefully and dispatched to its contracted carrier the same day, with fast shipping promoted within 24 hours. It also describes its shopping process as protected by 128-bit encryption and displays installment payment options on product listings.