Hex Code
Color name
RGB
HSL
CMYK
#FFF200
Yellow
255, 242, 0
57, 100, 50
0, 5, 100, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#102057
Blue Zodiac
16, 32, 87
226, 69, 20
82, 63, 0, 66
Lidl is a grocery and retail brand serving customers in Romania with a broad range of products for everyday life. Its food selection includes fresh fruit and vegetables, meat, fish, dairy, eggs, bakery items, pantry staples, prepared foods, snacks, beverages, coffee, tea and wine. The retailer also offers household cleaning and cooking goods, garden and workshop equipment, clothing, sports and outdoor products, home furnishings, childrenβs clothing and toys, and supplies for dogs and cats. Its portfolio features named ranges such as Deluxe, Lupilu, Parkside, Cien and Pilos, alongside Romanian products and offerings from local producers.
Lidl complements its stores with digital services designed to make shopping easier and help customers find current offers. The free Lidl Plus app provides a digital customer card for weekly discounts, partner offers, digital brochures, receipts on a mobile phone and store information. Customers can also use the website to browse the assortment, locate stores, learn about payment options and access customer support.
Brand industry
E-commerce and Shopping
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