Life Choice

Life Choice Ltd. is a natural health and nutritional supplement company founded in 1986 by Eldon Dahl, Doctor of Natural Medicine, who continues to own and operate the business. Established to serve the natural health industry and its customers, the brand focuses on supplements developed with an emphasis on quality, transparency and effectiveness. Life Choice says it uses high-quality ingredients and clearly labels its products, with formulations designed as natural alternatives to conventional medicine.

The company describes its products as USP Pharmaceutical Grade and states that they are at least 99.9% pure. Formulations are developed by Dahl, drawing on his experience in the health industry, alongside the company’s research and product development work. Life Choice offers nutritional supplements through its online shop and store locator, and provides product information, samples and customer support. Its website also features educational articles, media and interviews, including content on supplements and natural health. Sustainability is a stated business priority, reflected in a white paper by Dahl discussing the company’s approach to sustainable practices.