Unclaimed brand
生活（ライフ）に密接に関連した実質的価値の高い商品やサービスを、多くの人達に、信頼性高く、便利でエブリデイ・ロープライスにて提供する小売サービス業を営む。
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Hex Code
Color name
RGB
HSL
CMYK
#5E9ACE
Danube
94, 154, 206
208, 53, 59
54, 25, 0, 19
#628FCA
Danube
98, 143, 202
214, 50, 59
51, 29, 0, 21
#484848
Tundora
72, 72, 72
0, 0, 28
0, 0, 0, 72
Life Hakudo Inc. is a Japanese retail and service company focused on providing practical products and services closely connected to everyday life. Its stated vision is to make valuable offerings available to many people with reliability, convenience, and consistently affordable prices.
The company began in 1963 with a single gasoline service station and has since expanded into a distinctive mix of consumer services. Its businesses include gasoline service stations, golf practice facilities, and sports clubs. Recent company announcements also highlight the opening of a FIT365 fitness club in Sagamihara and a Golf Partner location at The Links Golf Club in Akashi Okubo, as well as the launch of official LINE accounts for its “Abura” self-service gas stations.
Life Hakudo says it aims to develop unique retail and service businesses rather than simply follow conventional approaches, contributing to customers’ happier lives and to the well-being of employees and the company. It continues to develop its existing operations and explore new business fields while seeking to earn lasting customer trust
Brand industry
Business and Consumer Services
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