LIFEMAGIC is an electric dirt bike brand focused on off-road riding, performance, and rider support. Its lineup includes the Ether M9, Ether M9 Combo, and Ether M9 Pro, including an upgraded EVO Gen 2 version. The bikes are promoted for powerful performance and terrain control, with listed specifications reaching up to 5,500 watts of maximum power and speeds of up to 50 mph, depending on the model. The M9 Combo is offered as a dual-bike pack, while accessories include a dirt bike chain, an inflatable motorcycle seat cushion, and a DIY sticker kit.

LIFEMAGIC sells through its official online store, which also provides product information, order tracking, warranty registration, and help resources. The brand advertises free shipping, a 12-month warranty, easy returns, and customer service, with dedicated contact details for general and after-sales inquiries. Its website also features rider reviews, product demonstrations, a blog, and a Ride & Earn program, as well as an affiliate program and special discounts.