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**Brand Profile: НОВАЯ ЖИЗНЬ**
НОВАЯ ЖИЗНЬ is a prominent non-profit organization dedicated to supporting individuals with disabilities in the Donetsk People's Republic. Established in the summer of 2014 amidst the armed conflict in Donbas, the organization has been instrumental in providing humanitarian aid, assisting nearly 1,000 individuals with essential supplies such as food, hygiene products, and medications.
The organization has created a rehabilitation center in collaboration with local sports facilities, offering free physical rehabilitation for those with disabilities, including veterans affected by the conflict. Notable initiatives include the annual Mini-Marathon for wheelchair users, promoting sports and physical activity, and the Special Beauty contest, focused on empowering young women with disabilities.
NOVAYA ЖИЗНЬ is also active in advocating for accessible infrastructure to create a barrier-free environment in the capital, ensuring that public spaces are inclusive for all. Their commitment to community outreach extends to education, media programs, and a strong network of support, fostering hope and integrating individuals with disabilities back into society.
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Community and Society
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