Lifestyle Hplus is a free loyalty and guest relationship program created by Hplus for people staying at its hotels. It combines communication, rewards and member support, using guest registrations to better understand preferences and help improve the hotel experience. Members earn 3.5 points for every R$1 spent across the Hplus network and can redeem points for hotel stays, meals and items available in the program’s benefits area.

The program has three membership levels: Green, Gold and Black. Green is the entry tier and includes discounts on Hplus website rates, hotel dining and spa services, partner vouchers, and early check-in from 10 a.m. and late checkout until 2 p.m. Members who earn 30,000 points from stays within a year qualify for Gold, adding a welcome drink and priority for complimentary event tickets. At 45,000 points in a year, members qualify for Black, which includes the earlier tier benefits plus room surprises, VIP treatment and a room-category upgrade.