Life Training

Life Training Performance is a running and endurance-training brand that helps people build healthier, more active lives through sport. With more than 20 years of experience, it supports beginners, recreational runners and experienced athletes in progressing from their first steps to personal records and major race goals. Its LFP 360° Method combines assessment, purposeful planning, individualized training, strength work, recovery and ongoing progress, tailored to each person’s experience, objectives and routine.

The brand offers in-person and online running coaching, group training, performance programs, and preparation for distances ranging from 5 km to marathons. Specialized services include trail-running guidance for varied terrain and integrated triathlon plans covering swimming, cycling and running. Life Training Performance also provides corporate wellness programs focused on health, injury prevention and quality of life, including workplace exercise sessions. Its “From Zero to 5K” book and beginner program help newcomers start running and build healthy habits. In-person training takes place at several parks and locations in São Paulo’s South Zone, while online coaching serves clients across Brazil and Brazilians living abroad.