Lifeword

Lifeword is a brand that serves as the media arm of the Baptist Missionary Association (BMA) of America. Their mission is to support local churches affiliated with the Baptist Missionary Association in fulfilling the Great Commission by providing Christ-centered media to cultivate disciples of Jesus Christ. They achieve this by creating various media content and resources.

Lifeword operates from their international headquarters and primary production center at 611 Locust Street in Conway, Arkansas. Additionally, they have regional production centers in the Philippines, Ghana, Honduras, and Guatemala. As an international ministry of the BMA of America, Lifeword is owned and governed by the churches affiliated with BMA.

The brand is managed by a fifteen-member board of directors elected by the BMA of America. The home office staff, led by Donny Parrish as the executive director since 2017, oversees the daily operations. Financial support for Lifeword comes from free-will offerings by BMA churches and individuals who share a passion for the ministry.

They also receive ongoing support from the BMA Foundation through annual earnings distribution. Lifeword has a firm doctrinal statement that affirms the beliefs in one living and true God, the authority of Scriptures, the divine creation, the existence of Satan, the fallen nature of humanity, and the meaning of salvation through Jesus Christ. Through their commitment to media production and discipleship, Lifeword empowers churches and individuals with resources to spread the message of Christ worldwide