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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Lazada Group, established in 2012, stands as Southeast Asia's premier eCommerce platform, catering to millions of customers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group since 2016, Lazada combines cutting-edge technology, robust logistics, and secure payment systems to transform the retail landscape.
The brand offers an extensive range of products through its marketplace and LazMall platform, which connects consumers to over 32,000 major international and local brands, ensuring product authenticity and quick delivery. With comprehensive logistics capabilities, including fulfillment centers across 17 cities, Lazada guarantees a connected shopping experience, complemented by a suite of payment options that promotes seamless transactions.
Lazada's commitment to innovation is exemplified through Project Voyager, enhancing the shopping experience via real-time data. Their cross-border services enable both international brands and Southeast Asian sellers to engage global audiences, showcasing an impressive array of categories including health, beauty, electronics, and fashion. As they aspire to serve 300 million customers by 2030, Lazada continues to redefine shopping in the region.
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #FFFFFF and #000000.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.