LightReel is an AI-powered marketing research platform designed to help brands, agencies, and creators plan and improve social media content. It analyzes TikTok and Instagram videos, drawing on a large user-generated content library that the company says grows by 10,000 TikToks daily. Rather than relying only on general AI responses, LightReel combines current social video research with AI tools to surface insights about what is working online.

The platform helps users discover creators and influencers using specific criteria, such as location, audience size, engagement, and content style. It also supports competitor research, trend detection, viral hook discovery, and the development of content strategies, scripts, video ideas, and creator briefs. Users can upload accounts, videos, or scripts for feedback, receive alerts about relevant creators and trends, and share findings with teammates. LightReel offers an API for automating marketing research and related workflows. The service is available through a subscription, with a three-day free trial advertised. Customer testimonials describe using LightReel for creator sourcing, campaign planning, and improving organic video performance.