Liiba, short for London & International Insurance Brokers' Association, is an esteemed brand that represents the interests of insurance and reinsurance brokers operating in the London and international markets. With a heritage dating back to 1910, Liiba has garnered the support of the vast majority of Lloyd's Brokers, accounting for over 95% of the market's business. Liiba's membership is truly international and has evolved alongside the Lloyd's and London markets.

The brand boasts a highly experienced team that offers a comprehensive range of skills and expertise across the wholesale, commercial, and reinsurance sectors. Liiba focuses on key priorities that revolve around representing members' interests to government, regulatory bodies, and international entities. They liaise with central services, associations, and Lloyd's to promote and protect the interests of brokers.

Liiba also provides member services that deliver substantial benefits, enabling members to navigate the market and relevant tax and regulatory systems efficiently. With their expert guidance, Liiba ensures that firms operate within the marketplace and the wider regulatory framework. Join Liiba today to experience unparalleled support in advocacy, regulation, and industry expertise