Lili and Astara

Lili & Astara is a pet food and treat brand founded by Wendy and Will after their cat was diagnosed with diabetes. Drawing on Will’s professional culinary training and farm-to-table experience, the founders create small-batch recipes for dogs and cats in their Hudson Valley kitchen. The brand emphasizes clean, functional ingredients sourced directly from small local farms, with no preservatives, fillers, outsourcing, or shortcuts. Its approach combines chef-curated recipes with intentional ingredient choices and a focus on supporting pets’ nutrition and longevity.

Products include complete dog and cat foods, biscuits, crunchy snacks, chews, treats, and bone broths. Examples include Pork & Pumpkin dog food, Salmon & Duck cat food, Duck Quacker treats, Super Crunchies Biscuits, Beef Liver Chew Stix, and fish or duck bone broth. Lili & Astara sells directly through its online shop, with dedicated selections for dogs and cats, and offers a loyalty program and wholesale inquiries. Its recipes are designed to provide pets with thoughtfully prepared food and treats made with the care and quality the founders expect for their own family.