Lilydress is a Korean fashion retailer specializing in dresses and outfits for weddings, celebrations, photography, and other special occasions. Customers can purchase or rent designs for self-weddings, wedding ceremonies and receptions, bridal showers, maternity and baby celebrations, performances, parties, graduations, and profile shoots. Its collections include bridal gowns, evening and party dresses, modern occasionwear, and styles in long, midi, and mini lengths, with options such as black, white, and colorful designs. The store also offers selected plus-size styles and accessories, including hair ornaments, veils, boleros, lingerie, and photography props.

Beyond dresses, Lilydress features shoes, including custom-made and ready-made styles, as well as rental shoes, corsages, and gift items. Customers can explore packages for outdoor wedding photography and ceremonies, alongside partner hair, makeup, studio, and photography services. The brand operates a fitting room in Bucheon and promotes showroom appointments on Fridays and Saturdays, allowing shoppers to try items before choosing. With both rental and purchase options, Lilydress brings occasionwear and related styling products together for customers preparing for memorable moments.